Everyone knows the Big Mac, but our classic was falling out of favor with a younger audience, one content with playing the field of burger options. So, we designed a classic game to remind them – there’s a reason everyone loves a classic.
At first, our Big Mac Hero game was only available through a Snapchat lens geo located at our stores. Once the word got out – we gave all classic Big Mac lovers a Snap code to get the game for themselves so they too could rediscover a classic.
We shared a limited edition ‘retro inspired’ game packaging with key gaming influencers.
