A. Chris Moreira

The Beer Wall

'Taking The Piss' To A National Debate

In 2016, Donald Trump was running for president and intended to build, as he put it - a ‘Yuge’ wall - on the U.S/Mexico border. Tecate a Mexican beer, brewed along the same border, had something to say about that and proposed a wall of their own.

Our film set out to find a greater purpose for a brand caught on the border of a political conflict – bringing something more meaningful to our audience and the public at large.

Case Film

Film

All you need is one - we aired our beer wall film once. On its first ad break of the first presidential debate.

 Earned Media

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