Shoulders Of Greatness
What You Shoulder Matters
Head & Shoulders, the largest shampoo brand in the world was losing touch with younger consumers. So, we decided to make the case to a new generation - that shoulders were meant for greater things, not that flaky white stuff.
Created out of SSNY Shoulders of Greatness has become the single most successful platform in the brand’s history. The campaign has also been adopted across a number of regions across South America and Europe.
