Greenlight a Vet

Shining a Light On Veterans

As veterans return to civilian life, reintegrating back into their community comes with its own challenges. PTSD and other issues contribute to a staggering 22 veterans taking their own lives every single day – making suicide, not war, the leading cause of death in the military. So, we set out to help reconnect America and its veterans.

Greenlight A Vet, a mission-driven initiative asked Americans to show their support for vets by simply changing one external white light - a key trigger for PTSD, into a green beacon of support for all veterans across every neighborhood.

Greenlight A Vet Case Film

Launch Film

Content Series - Real Vets Tell Their Stories

Influencer Activation - The First 100 Greenlights

We sent out the first 100 green lightbulbs to the country’s most important leaders and influencers and invited them to light the way.

Building & Monuments

On Veterans Day, buildings and monuments across the country showed their support by glowing green.

Communities

We started a national movement across homes, porches and streets. Millions shared their support on social media, which in turn inspired more people to “greenlight” veterans back into their communities.