Start Pure
How You Start Is Everything
Smirnoff is one of the world’s purest vodkas on the market, yet it was losing market share to cheaper competitors. The reason? Purity was being interpreted as the absence of flavor, and why would you pay more for essentially nothing?” So, we set out to reposition mixed drinks as an art of creative expression. And as with the best artistic creations, one should always start from a pure, blank canvas.
Social - Pharrell: The Making Of
We took our cameras behind the scenes when filming to create our social content proving out that “how you start” really is everything, especially when filming a TV spot.