The Ampersand
The New York office of Saatchi & Saatchi was being renovated – ushering a new chapter in its storied history – and it needed a statement piece that spoke to its past, present, and future as one of the world’s most creative ad agencies. I created the concept of “The Ampersand,” a symbol representing a metaphoric collage of all the things we hold true at SSNY – the craft; the passion; the blood, sweat, and fears that accompany the process of creating some of the most memorable advertising on the planet.
CONCEPT x DESIGNER x MAKER x PRODUCER x PHOTOGRAPHER x WRITER
